The adult products market is booming—and it's perfect for dropshipping.
Selling items like sex toys, vibrators, adult games, and wellness products online taps into steady demand and customer preference for discreet shopping. With no need to hold inventory or manage complex logistics, you can launch your store quickly and affordably.
Ready to join this profitable market with minimal risk? This piece will show you how to build and grow your adult toys dropshipping business with BigCommerc.
Why Start an Adult Toys Dropship Store on BigCommerce
The adult toys market continues to grow at an unprecedented pace. Global projections show it reaching USD 65.10 billion by 2034. This thriving industry gives entrepreneurs a chance to build an online presence without heavy upfront costs.
Growing demand for discreet online purchases
Consumer behavior in the adult products industry has seen a fundamental change. Online sales now lead the market. Nearly 70% of US consumers buy sex toys online instead of visiting physical stores. People choose digital shopping because online platforms offer privacy and discretion.
E-commerce has transformed how people buy intimate products. The COVID-19 pandemic triggered a dramatic surge in online adult product sales. The online share of sexual wellness devices jumped from 67% to 78% in France between 2019 and 2020/21. Younger generations have embraced this shopping method. Almost half of Millennials and 39% of Gen Z buy sex toys online. Baby Boomers lag behind at just 14%.
People's attitudes toward sexual wellness have changed substantially. The stigma has reduced and conversations about intimate products have become normal. The market now just needs discreet packaging and private purchasing options to succeed.
Low startup cost and no inventory needed
Starting an adult toys dropship store requires minimal financial investment. Traditional retail models need substantial capital for inventory. Dropshipping removes these upfront costs completely.
Intimate Dropship's BigCommerce app lets you buy products only after customers place orders. This approach eliminates the financial burden of stocking inventory. Your original investment and operational costs stay low.
The dropshipping model also gives you remarkable flexibility to adapt to market trends quickly. Your product catalog can expand to match diverse customer priorities without worrying about unsold stock or storage expenses. This adaptability matters in the adult products industry where customer preferences vary widely.
Adult toys offer impressive profit margins. Sex toys have substantial markup potential. You can set competitive prices and maintain healthy profits. Low overhead costs combined with high margins make this business attractive for new entrepreneurs.
Why BigCommerce is ideal for adult product sellers
BigCommerce emerges as a top e-commerce platform for adult product retailers. The platform supports high-risk payment gateways, which matters because adult businesses often face restrictions with standard payment processors.
The platform's built-in features benefit adult product sellers:
- SSL security certificates for protecting customer data
- Unlimited product listings and user accounts
- Support for over 250 payment currencies
- Real-time shipping rate calculations
- Advanced discount and coupon options
- Abandoned cart recovery emails
These complete features eliminate the need for numerous paid extensions or plugins. Your operational costs stay low. BigCommerce provides round-the-clock technical support through phone, email, and chat. You never have to search forums or tutorials to fix technical issues.
BigCommerce supports discreet packaging options. This feature builds customer trust and satisfaction. These capabilities make BigCommerce with Intimate Dropship an ideal choice to launch and scale your adult toys dropshipping business.
How Intimate Dropship Works With BigCommerce
Intimate Dropship's integration with BigCommerce offers a powerful solution for entrepreneurs who want to dropship adult toys without inventory hassles. This ready-to-use system combines BigCommerce's robust e-commerce features with Intimate Dropship's specialized adult product fulfillment. The result is a smooth experience for store owners and customers alike.
Overview of Intimate Dropship's BigCommerce app
The Intimate Dropship BigCommerce app works as your control center to manage an adult products store. This integration lets you focus on marketing and growing your business instead of dealing with logistics. You'll get direct access to thousands of adult products through BigCommerce's platform that you can sell without holding inventory.
The app gives you immediate access to a complete catalog of adult toys, lingerie, and wellness products once installed. You can:
- Pick products that match your store's niche
- Set your own pricing and profit margins
- Make money without physical inventory
- Run multiple sales channels from one account
The integration comes ready to use and removes technical barriers that usually come with e-commerce ventures. You can start your adult products business faster without deep technical expertise.
Automated inventory sync and order tracking
Live inventory updates are crucial for successful dropshipping. The BigCommerce integration helps Intimate Dropship update stock levels on all your sales channels. This stops you from selling products that aren't in stock anymore.
Your BigCommerce store activates these steps when customers place orders:
- Order details flow into your Intimate Dropship account
- Suppliers receive fulfillment instructions
- Tracking details update as available
- Order status syncs across platforms
This automation removes manual work and cuts down errors. You can grow your business while the system handles day-to-day tasks quietly.
Discreet packaging and fast shipping
The adult products industry values privacy above all. Intimate Dropship ships all orders in plain packaging. Customers receive packages that don't show what's inside, which builds trust and satisfaction.
Quick delivery matters too. The fulfillment team processes most orders the same day. Fast service leads to better reviews and loyal customers.
The global shipping network delivers orders to customers anywhere. They won't know you're using dropshipping – everything appears to come straight from your brand.
The hands-off fulfillment approach gives you another edge. Intimate Dropship's team takes care of processing while you focus on marketing, customer service, and growth. This model adapts well as your store gets bigger.
BigCommerce's solid platform and Intimate Dropship's expert fulfillment create an optimized system. You can sell adult products online without the usual retail hurdles.
Step-by-Step: Setting Up Your Store
A systematic plan and proper setup will help you launch your adult toys dropship store. BigCommerce's strong platform and Intimate Dropship's specialized service let you start your online business fast. Here's a detailed guide to launch your store.
1. Sign up for BigCommerce and install the app
Start by creating your BigCommerce account on their website. Pick a pricing plan that matches what your business needs. BigCommerce gives you built-in sales and marketing tools made for adult product retailers with no restrictions. Your active account lets you access the BigCommerce App Marketplace. Look for the Intimate Dropship integration, install it, and link your store to Intimate Dropship's inventory system.
2. Choose your adult product categories
The app connects you to Intimate Dropship's large catalog. You should focus on a specific niche with long-tail keywords instead of competing with 10-year old vendors right away. To cite an instance, you could specialize in couples' toys or wellness items. This targeted strategy makes your store an expert in that micro-niche. Customers looking for specific products will find you more easily.
3. Customize your storefront design
BigCommerce offers mobile-friendly themes that boost online sales. Your adult product store needs a clean, professional look with neutral colors and clear images. Many customers shop for adult products on mobile devices for privacy reasons. A fully responsive theme is essential. The store's design should look tasteful and educational, highlighting wellness and confidence rather than explicit content.
4. Set your pricing and profit margins
The right pricing strategy is vital to make money. These approaches work well:
- Cost-plus pricing: Add a fixed markup percentage to your supplier costs
- Tiered markup: Apply different markup rates based on product price ranges
- Psychological pricing: Use prices ending in .95 or .99 to create perceived value
Your pricing formula must include Intimate Dropship's fees, payment processing, and possible returns. Successful dropshippers often test different price points to maximize profits while staying competitive.
5. Configure payment and shipping settings
Adult products fall under “high-risk” category, so you need specialized payment solutions. BigCommerce supports high-risk payment gateways that work for adult businesses. Authorize.net and other processors that serve adult merchants are popular choices. Shipping settings should prioritize discretion – this matters a lot to customers. Intimate Dropship takes care of packaging and fulfillment with plain boxes that hide the contents. Make sure your customers know about these privacy features.
These five steps will get your adult toys dropship store ready for orders. BigCommerce handles the technical side while Intimate Dropship manages inventory and fulfillment. This lets you concentrate on marketing and expanding your business.
Automate and Manage Your Dropshipping Business
Automation changes your adult products dropshipping business from tedious manual work to a smooth, hands-free operation. Your BigCommerce store works seamlessly with Intimate Dropship's app. This lets you concentrate on expanding your business instead of dealing with day-to-day tasks.
Immediate inventory updates
Accurate inventory management is the life-blood of successful dropshipping. Intimate Dropship's BigCommerce integration automatically syncs product availability across your sales channels. The system tracks inventory immediately to prevent selling items that are out of stock. Your store updates instantly as supplier stock levels change. This eliminates overselling risks and keeps customers happy.
The system marks products as unavailable on your BigCommerce store the moment they go out of stock. Products become available again automatically once restocked, without you lifting a finger.
Order fulfillment handled by Intimate Dropship
Your BigCommerce store receives an order and the system takes over:
- Order details go straight to Intimate Dropship
- Your supplier checks product availability
- Products get packaged with discreet labeling
- Tracking information syncs back to your store
- Customers receive shipping notifications
You can monitor everything while the system does the work. We eliminated the hassle of processing orders manually and talking to suppliers.
Managing multiple stores from one account
Intimate Dropship lets you run several BigCommerce stores from a single account if you expand into different adult product niches. You save time and keep processes consistent across your stores through this centralized management.
Running multiple stores might seem daunting at first. The automation tools make it possible by taking care of repetitive work like inventory updates, order processing, and customer messages across your stores.
Editing product descriptions for SEO
Better product descriptions substantially boost your store's search visibility. BigCommerce makes it easy to modify supplier descriptions by adding relevant keywords that improve rankings. The changes work perfectly with Intimate Dropship's catalog. This helps maintain your unique brand voice and SEO strategy.
Grow and Scale Your Adult Dropship Store
Your adult dropship store needs strategic growth after it starts running. Performance metrics help you make informed decisions that can change your business from a side project to a successful enterprise.
Using analytics to track performance
These key performance indicators will help your adult toys dropshipping business grow:
- Conversion rate – The percentage of visitors who make purchases, which your website design and product descriptions influence
- Average Order Value (AOV) – Calculate by dividing total revenue by number of orders to understand how customers spend
- Customer Lifetime Value (CLV) – The total amount a customer spends with your store over time
- Gross Profit Margin – The percentage of sales revenue left after accounting for cost of goods sold
BigCommerce's analytics dashboard gives you live insights into these metrics and helps you identify your most profitable adult products. You can respond quick to market trends and customer behavior changes through regular monitoring.
Expanding product range and categories
Performance data should guide your expansion decisions after you establish your core offerings. Adult drop shippers often find certain product categories perform better than others. You should broaden your selection within successful categories first when you spot these patterns.
Lingerie sales success might lead you to expand from simple bra sets to seamless options. These typically cost USD 12.00-USD 18.00 from suppliers and can retail for USD 35.00-USD 70.00, giving you margins around 75%.
You should research customer priorities and purchase patterns before adding new product categories. Intimate Dropship's extensive catalog lets you add new products without worrying about inventory.
Leveraging BigCommerce marketing tools
BigCommerce has built-in marketing features that benefit adult product sellers. These tools help promote your dropship sex toys effectively yet discreetly.
The platform's abandoned cart recovery feature sends automatic follow-up emails to customers who didn't complete purchases. This often recovers sales you might have lost. On top of that, the discount and coupon system lets you create targeted promotions for specific adult product categories.
Tips for customer retention and repeat sales
Customer retention holds special value in the adult products industry because acquisition costs have risen by 222% since 2013. Here are some strategies to consider:
A loyalty program offering points or special discounts can encourage repeat purchases. In fact, 80% of USA customers are more likely to stick with brands that have rewards programs.
Personalization substantially affects customer loyalty. Personalized emails get 26% higher open rates and boost sales by an average of 20%.
Great customer service and discreet packaging are vital aspects. The adult toys market benefits from customers' need for privacy, which builds trust and encourages future purchases.
Conclusion
Launching a successful adult toys dropshipping store is now simpler than ever. BigCommerce provides a secure, full-featured platform, while Intimate Dropship manages inventory, fulfillment, and discreet shipping. With automation and expert support, you can focus on growing your business in a high-demand, fast-growing market.